CASE / 02
FRAGRANCE CAMPAIGN
Goutte d'Aigue.
Concept Project — 2026
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Brief
Client Concept Project
Format Cinematic teaser
Delivery Summer 2026
Objective
Goutte d'Aigue is an independent fragrance concept built around the idea of water as memory — a single drop holding the weight of the sea. The brief was self-directed: to create a teaser that lets the bottle's faceted glass and the raw aquamarine stone speak the same visual language as the ocean itself.
Teaser film — directed and produced by INA as a creative concept
Adaptations
Six cuts. Three formats.
VERTICAL — 9:16
TikTok / Reels
HORIZONTAL — 16:9
YouTube / Cinema
SQUARE — 1:1
Instagram Feed