FRAGRANCE CAMPAIGN
L'Empreinte.
Maison Aurélien — 2026
Brief
Objective
Maison Aurélien approached INA to launch their inaugural fragrance L'Empreinte — a dark, faceted scent built around pomegranate and burnt amber. The brief was to create a teaser film that captures the singular character of the bottle and signals the maison's editorial direction, alongside performance-ready social cuts.
Hero film — 60 seconds — directed and produced by INA
Adaptations
Six cuts. Three formats.
VERTICAL — 9:16
TikTok / Reels
HORIZONTAL — 16:9
YouTube / Cinema
SQUARE — 1:1
Instagram Feed
Process
Behind the frame.
Each frame is built through a deliberate AI pipeline — concept, generation, refinement, color.
01
Concept generation
Initial composition explored through Nano Banana Pro — variations of bottle angle, lighting temperature, and surface texture.
02
Motion synthesis
Selected stills brought to motion through Higgsfield Soul 2.0 and Seedance 2.0, calibrated for cinematic rhythm.
03
Editorial finish
Color grading, micro-cuts, and final sound design applied in post-production for editorial polish.
Stack used
Tools of this project.
Higgsfield Soul 2.0
Used for the central figure motion in the hero film — generating the model's hand reach toward the bottle.
Seedance 2.0
Used for the cinematic atmospheric shots — fog dissolves, slow pushes, and the closing fade.
Nano Banana Pro
Used for all still imagery referenced in social adaptations — bottle product shots, texture details, key art.
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